REAL ESTATE MARKETING – VICREA

Victoria Real Estate Agency is a team of professional specialists across real estate, technology, business, marketing and creative. Working collaboratively with each sales office, the team’s objective is to achieve best practice and growth for the Victoria Real Estate Agency network.

Task

Created video virtual walkthroughs for rental properties during lockdown when inspections were not allowed. Property Photography for rental properties and lead generation for investment properties.

  • Strategy

    Video Virtual Walk-through, Real Estate Photography, Lead Generation

  • Client

    Victoria Real Estate Agency

Open Project
01 // Project overview

Comprehensive Real Estate Marketing Plan

Through the combined use of photography, videography and lead generation, we were able to amplify Victoria Real Estate Agency’s standing in the Australian property market. In order to achieve this high-quality overview of properties for lease and sale, photography was used to provide a traditional viewing of what was available to potential buyers. 

02 // Challenges

COVID-19 hits property market in Melbourne.

Particularly during COVID where prolonged lockdowns made it difficult to attend house-viewings, there was an intense need of an innovative approach. COVID restrictions created a very real obstacle for the Real Estate Market, with people’s willingness to purchase property and buy into this market hindered enormously by removing the in-person experience. The poor quality of lead was also a challenge needed to address.

Before After
Before After
03 // Approach

We’re changing the way people inspect and buy properties

The team at Digital X were able to meet with Victoria Real Estate Agency, discuss the aspects of the properties that should be highlighted to appeal to customers as well as confirm what was essential for people to know about the property. There is high potential for the business’ proliferation by grasping the importance of the viewing experience from a consumer’s perspective, in conjunction with a written description. Videography furthermore encapsulates the essence of a property in a quick clip, providing a comprehensive yet quick viewing experience. Consumers are free to pursue their purchasing interests with ease and flexibility with trust that the Victoria Real Estate Agency has shown all it has to offer with clever use technology to set itself aside from competing

03 // Approach

We’re changing the way people inspect and buy properties

The team at Digital X were able to meet with Victoria Real Estate Agency, discuss the aspects of the properties that should be highlighted to appeal to customers as well as confirm what was essential for people to know about the property. There is high potential for the business’ proliferation by grasping the importance of the viewing experience from a consumer’s perspective, in conjunction with a written description. Videography furthermore encapsulates the essence of a property in a quick clip, providing a comprehensive yet quick viewing experience. Consumers are free to pursue their purchasing interests with ease and flexibility with trust that the Victoria Real Estate Agency has shown all it has to offer with clever use technology to set itself aside from competing

04 // Statistics

Project by the numbers.

0
API Integrations

Software-enabled platforms to completely change the way of UI/UX iterations.

0
Markets Campaigns

We have strict intentions to completely change the way of UI/UX creation.

Website & Mobile App Design
0%
05 // Honors

Awards.

Creating a portfolio budgeting in a real time planning and phasing.

Get an utilized of structure to tackle.

A higher spacing and movements through an impactful email campaigns.

04 // What We Made

Services.

Videography

Lead Generation

Photography

Facebook Advertising

05 // Let’s Collaborate

Ready to
work with us?

Want to collaborate?
Work with us
Want to get on board?

Send us your CV:

Want to say hello?
General inquiries
Back

Leave a Reply

Your email address will not be published. Required fields are marked *

We use cookies to give you the best experience. Cookie Policy